What my first hater email can teach you about business…


Forget Haters -- Think Business Lessons

After an email I sent my list last week, I received my first “hater” email in response. There are quite a few business lessons in it, so I thought I’d share…

“If you are a PH. D, you should know when to use possibly instead of possible. Your advertising gimmick was LAME! I am unsubscribing.”

So why do I think there are business lessons here?

Because… if you’re in business, you’re going to get hater emails. And if you post on social media, you’re going to get hater social media replies. Especially Youtube. Have you seen some of those? They’re not for the meek. 😉

It’s going to happen and we can’t let it stop us from putting ourselves out there.

Let’s dissect her email because there are some juicy business lessons there as well.

“If you are a PH. D, you should know when to use possibly instead of possible.”

This part made me laugh out loud for a couple of reasons.

Here’s why…

First, even with a Ph.D., I’m going to make spelling and grammatical errors in my emails. Because here’s the thing…

It’s much more important for me to put myself out there, flaws and all, then to wait until everything is perfect. That goes for you, too.

Second, it took me a very long time to stop writing like a Ph.D. and start writing with a more casual style. My son, who is a marketing consultant, used to tell me that my emails sounded like an old college professor.

People have to know me in order to hire me and they can’t do that if I sound like I’m writing my dissertation or a research paper. Same goes for you. Let your personality shine through all your marketing materials. Let people get to know YOU.

Finally, if you’re going to send a hater email about someone’s spelling and grammar mistakes, you might want to make sure you don’t make any of your own. Besides looking like an *sshole for sending the email, you then also look like a dumb*ss.

Okay, second part of the hater email…

“Your advertising gimmick was LAME! I am unsubscribing.”

The hater email came as a response to an email I wrote last week offering my business strategy session for free.

First, the funny thing is that as a business coach, I market to business owners or people who want to be business owners. The best way for me to get clients is to let them get to know me and show them what I can do for them. The best way to do that is to have them have an actual coaching session with me. It’s my business model. Not a marketing gimmick.

Second, the hater is probably a business owner, or wants to be, so being critical of other business owners’ efforts at marketing their businesses seems odd to me.

Finally, the fact that she unsubscribed is good news for me. I knew from her response that she would not be someone I wanted to work with anyway.

I want to work with people who are HELL YES! Not only do they love to work with me, but they are focused on what’s important…

Growing their business.

The clients I work with don’t waste their time writing hater emails. They’re too busy building amazing businesses that help others and creating lives that matter.

That’s who I work with and I don’t want to waste my time with anyone else.

So… final business lesson…

Think about who you really want to work with and who you don’t. Get clear. Super clear.

With love & joy,

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