Just don’t do it.


I was working with a client yesterday, helping him create a strategic plan for one of his sales campaigns in Infusionsoft. I was building the structure and planning out the flow of it all.

I realized how much fun I was having.

Now, I know that this type of work is not for everyone. This particular client HATES this type of work. In fact, he joined a mastermind that helps with this type of work and paid hundreds of dollars to have me fly down to it so I could attend the last day in his place. That’s how much he hates it.

So what could this mean for your business?

It reminds me that it is extremely important to know what you love and don’t love to do in your business. There are hundreds of strategies out there to help you figure out what tasks you, as the business owner, should be doing and what you should delegate or outsource.

Here’s what I think.

What matters most is for you to do what you love. If you’re the type of person that would love to get your hands dirty in Infusionsoft, figuring out how to build out an email sequence that would make the guys at Digital Marketer sing, then do it. If the thought makes you want to vomit in your mouth a little, then outsource it.

Just don’t do it.

Best case scenario is you’re miserable. Worst case, your business stalls because you procrastinate.

And you will procrastinate. I’ve seen it.

I have a friend who thinks she’s jinxed when it comes to technology (and after knowing her for over two years, I think she may be right). Every time she tried to do any little thing on the computer on her own, it would take her forever. Her business was on the snails track. Nothing was happening for the longest time. Finally, when she decided to outsource the pieces that she didn’t love, her whole attitude, and thus her business, changed for the better. Now, she’s inspired to do what she does best, which is to come up with great ideas to grow her business.

Ready to work with me? Learn more and reserve your spot for a Jumpstart Your Sustainable, Profitable, and Freedom-Based Business strategy session.

With love and joy,

Signature & Pic