One of my clients is looking to improve the order form his team uses for his signature product.
As he should.
There’s nothing worse than working 12+ hour days on a big launch — designing amazing sales pages and funnels, writing perfect copy, etc. — and then losing sales because of a bad order form.
Think about it.
So much time is spent writing emails, setting up the autoresponders, creating landing and sales pages, and working with JV partners. From my experience and what I’ve seen in the field, order forms almost seem like an afterthought.
That’s a mistake.
An order form is your last chance to tell your potential customer that…
A tall order for an order form, I know. Yet, I’ve seen one that works amazingly well.
Amy Porterfield had a launch for her Webinars That Convert program not too long ago. Her launch is over, but I grabbed a screenshot of the order form so I could share it with you. Here’s a link to the full screenshot:
Amy and her designer(s) had incorporated subtle psychological tactics throughout the order form. I’m not sure if they did it consciously, but here is what I noticed and why I think it works.
What do you think? See anything I missed?
With love & joy,
p.s. Know anyone who might enjoy this article? Why not share it with them?
Selena Tramayne, Ph.D. is the founder of The Tramayne Group, which provides programs and coaching services to benefit new and emerging coaches. She runs online masterminds and group coaching, as well as provides one-on-one consulting to amazing coaches who want to take their business to the next level. When not working in and on her business, she can be found hiking, mountain biking, and going on bliss walks near her home in Albuquerque, New Mexico.
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