Anatomy of a Powerful Order Form

Anatomy of a Powerful Order Form

One of my clients is looking to improve the order form his team uses for his signature product.

As he should.

There’s nothing worse than working 12+ hour days on a big launch — designing amazing sales pages and funnels, writing perfect copy, etc.  — and then losing sales because of a bad order form.

Think about it.

So much time is spent writing emails, setting up the autoresponders, creating landing and sales pages, and working with JV partners. From my experience and what I’ve seen in the field, order forms almost seem like an afterthought.

That’s a mistake.

An order form is your last chance to tell your potential customer that…

  • You’re an authority.
  • They can trust you.
  • Your program/product is exactly what they need.
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    They can do what’s necessary to be successful.

A tall order for an order form, I know.  Yet, I’ve seen one that works amazingly well.

Amy Porterfield had a launch for her Webinars That Convert program not too long ago. Her launch is over, but I grabbed a screenshot of the order form so I could share it with you. Here’s a link to the full screenshot:

Webinars That Convert Order Form

Amy and her designer(s) had incorporated subtle psychological tactics throughout the order form. I’m not sure if they did it consciously, but here is what I noticed and why I think it works.

  • The design is gorgeous, clean, and it flows really well. People look at it and think, hmm, this is going to be really easy to fill out. (and subconsciously… if her order form is this easy to fill out, the program must be easy as well).
  • The background of the titles subtly take the shape of arrows that lead you down the page naturally. You almost can’t help but fill it out.
  • It says ‘SECURE ORDER FORM’ at the top which is a subtle way of saying “You’re Safe. I’ve got your back.” The word ‘secure’ is on the page in some form 5 times.
  • Three solid testimonials on the side with pictures. It’s always better to have pics with testimonials. Makes it more real.
  • The 60-day refund policy is right next to where people put in their credit card numbers.
  • Her ‘Need Help?’ section is right near the submit button. Customers know that she has a support team, the team is just a click away if they need help or have questions.

What do you think? See anything I missed?

With love & joy,

p.s. Know anyone who might enjoy this article? Why not share it with them?


About the Author Selena Tramayne

Selena Tramayne, Ph.D. is the founder of The Tramayne Group, which provides programs and coaching services to benefit new and emerging coaches. She runs online masterminds and group coaching, as well as provides one-on-one consulting to amazing coaches who want to take their business to the next level. When not working in and on her business, she can be found hiking, mountain biking, and going on bliss walks near her home in Albuquerque, New Mexico.

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