As a coach, I'm sure you know how important content marketing is to your business. But finding blog topics to write about can be challenging.
Writing valuable blog posts and email newsletters consistently helps you build authority and trust, while also providing tremendous value to your community.
But it's not always easy coming up with ideas, is it?
Sometimes we end up staring at a blank screen.
As a way to counteract that horrible feeling of "What should I write about?" every time, I came up with this system so I never have to worry about it again.
Watch the video or follow the steps below.
Here are the steps I take to make finding blog ideas easier.
I hope you find some nuggets in here to use with your own blog writing.
In my last post, I shared with you how I use Evernote to collect articles for learning.
I use these same articles to help me come up with ideas for blog posts and email newsletter topics.
I've set up Evernote to include stacks that match the categories in my niche. As a business coach, they look like this...
Within each of these categories, I have notebooks that include all the potential topics I could write about.
For example, within the 'Value Creation' stack, I have notebooks for Avatars, Brand, Business Model, etc.
And each already contain a bunch of articles that I've collected over time.
They're there for me to use at any time.
I created a spreadsheet that matches up with the categories and topics I have in Evernote.
It looks like this...
As an example, 'Value Creation' matches my 'Value Creation' Evernote stack and 'Avatars' matches the 'Avatars' notebook.
Once you've create the framework you're ready for the next, and most important step.
In this step, I read the headlines (and subheads) of the articles in each of the notebooks. Not to copy, but to get my own ideas going.
For example, one of the articles in my notebooks has the headline "5 Big Mistakes to Avoid When Creating an Ideal Client Profile."
This gave me the idea for "_____ Big Mistakes to Avoid When Creating a Client Onboarding System."
You'll notice that my topic has nothing to do with the original topic.
That is completely okay. And what you want.
You're going for ideas at this point.
When I'm done with the process, my spreadsheet looks like this...
In less than an hour, I end up with hundreds of topic ideas.
Once I have it all in the spreadsheet, then I put a checkmark next to the ones I want to write about that quarter.
I then take those and put them in a list of their own and rank them by what I want to publish first, second, third, etc.
Then, I put them in my editorial calendar.
I hope you found this helpful.
With love & joy,
P.S. Know other coaches who might enjoy this article? Share it with them below...
Selena Tramayne, Ph.D. is the founder of The Tramayne Group, which provides programs and coaching services to benefit new and emerging coaches. She runs online masterminds and group coaching, as well as provides one-on-one consulting to amazing coaches who want to take their business to the next level. When not working in and on her business, she can be found hiking, mountain biking, and going on bliss walks near her home in Albuquerque, New Mexico.
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